Why trends matter and how people lie when they say otherwise

Do trends matter? Do they really? The short answer is of course that they don’t. When it comes to interiors, focus should always be on creating atmosphere, not trends. There are many things in this world that matter a great deal more than being trendy.

Great things are not accomplished by those who yield to trends and fads and popular opinion, said the writer Jack Kerouac.

Well, Jack, my man, you have a fair point. But I believe that my question requires an answer that is both longer and more complex than yours. Because trends do affect all of us, even if we do our very best to avoid them.

You may claim not to be into trends, at least not into following them. But even if you don’t follow current trends, you will be into one trend or another. And this is not a bad thing. Unless it’s a particularly bad trend, like wall-to-wall carpets in bathrooms with a toilet. Yuk!

A trend is after all just a certain style popular at a certain time. Buying new curtains, pillows, clothes, new stuff, every season to keep up with trends, is showing them off at their worst.

Blindly following trends is never a great idea. But there is always a reason why a particular trend came to be popular, and being able to recognize this, and then to use that knowledge to your advantage can be useful.

Adding the word SLOW in front of everything, for instance. So very going on. When it feels like the world is moving faster and faster and time is our most sought-after commodity, SLOW-living sounds instantly most appealing and luxurious.

On a personal level, being in lieu with popular trends is the easiest way to win over the editors when I look for angles on how to present a case in interior magazines. Slow-styling and slow-journalism, maybe, but fast thinking. 

When it comes to your own home, however, you are not selling the way it makes you feel. Or you shouldn’t be, to anyone but yourself and the people you share it with. The trend (HA!) is to be sustainable, to outlast current trends.

But it can be ever so useful to land on a few trends that you like, be it sleek, Scandinavian furniture from the 1960s, modern Miami-style or contemporary Swiss Alps chalet-style, whichever ones make you feel most at home.

Because if you do, you can easily source and add more of the same thing, and tie your rooms together so they simply flow – which in turn will make your home feel larger, because if you like every corner of it, you will spend time in every corner of it.

Following trends shouldn’t be about buying new and expensive stuff, but rather about reigning in your aesthetic preferences. Pinpoint them and your task in creating a coherent interior becomes much easier.

Having knowledge about trends is simply caring about aesthetics, and I happen to think that is essential. Here’s a famously fake quote on that very issue:

When Winston Churchill was asked to cut art funding in favour of the war effort, he replied: ”Then what are we fighting for?”

It’s a fake quote, meaning Churchill didn’t actually say these words. But I am pretty sure he could have said them, and it’s a good quote, so I am leaving it with you.

And I also trust you to never put wall-to-wall-carpet around your toilet. Yuk!